Team ERA June 13, 2024

The Team ERA Difference

Ready to experience the Team ERA difference? The ERA Real Estate brand is not a one-size-fits-all kind of real estate company. In any stage of your real estate career, we’re dedicated to helping you grow without sacrificing what makes you different. Our job is to make sure you have the tools you need to grow, thrive, and be your most successful self.

Build your business with technology. 

Real estate is a people business, yet we rely on technology to make things happen. ERA focuses on delivering the best technology, allowing you to focus on your business. Offering lead management, skill development, and marketing tools, ERA’s digital platforms are designed to help generate leads and exposure. ERA’s powerful intranet LevERAge® is the one-stop online destination for all the essentials to manage your business. LevERAge contains an expanded document library, personalizable marketing materials, and a customizable calendar. ERA provides powerful real estate analytics and listing reports that you can easily see and share. Branded with agent and company information, these reports can be shared automatically with sellers. They showcase how properties perform online, including views and inquiries from specific websites.

Our company website,, provides you with a personalized online platform for your listings. It highlights new inventory, recently sold properties, and open houses. With SEO-optimization, we make sure our website has strong organic visibility with unique local content, property insights, and blogs. Along with our company website, each agent has access to a full IDX-enabled agent website with content-authoring tools. It quickly and easily allows you to express your expertise online and connect digitally with your clients. Staying connected throughout their entire home search and buying experience is important.

Market well and intentionally. 

Every visual detail of our brand is thoughtful and strategic. Our color palette is fun, bright and works well together – just like our network. Symbolic of many things, our grid design represents a blueprint for community because real estate is local. It represents connectivity because that’s what our culture is about. We use corners visually as triangles and verbally in our messaging. Corners are strong and where things come together. Whether it’s helping our agents “Corner Your Market” or informing consumers that we’re “In Your Corner”, our branding and strategy carries throughout everything we do. 

Branding of this caliber is a sophisticated tool that will elevate your business. Access our branded marketing materials, and create cohesive local marketing campaigns that are professionally crafted for your business. Whenever you get a new listing, we automatically create a suite of digital marketing assets, including: a listing detail page, listing videos, flyers and PDF postcards, TextERA short codes and more, at no additional cost to you. Along with the online automated marketing, ERA First Advantage Realty offers an in-house marketing team to help your strategized and create pieces that best represent you while boosting your business. It’s all designed to help you save time, be more effective, and spent more time doing what you love – selling real estate.

Supercharge your social media.

Social media strategy. We utilize social media to market current listings, showcase our agents, and inform our followers on real estate topics. Providing housing and community information, we post quality content for our consumers to access and our agents to share. Follow ERA First Advantage Realty on Facebook® and Instagram®.

Social automation with ERA’s social tool. With an extensive library of branded content, our social tool makes creating and sharing posts easy. Get your properties directly into the hands of potential buyers via Social Automation. ERA automatically creates Just Listed and Open House videos for each of your listings. Social posts are designed to generate visibility, more leads, and more value for you as an agent!

Build your reputation. Social media is all about making social connections. Utilizing The ERA Social Tool and video, put your best foot forward and allow potential buyers and seller to get to know you. Publicizing past customer’s satisfaction surveys can help build your reputation and generate new leads.

Stay productive with continual learning. 

Create a strategy. Avoid the ups and downs of the “income roller coaster” as an agent. Our Business Planning course directs agents in setting realistic goals and planning daily to monthly activities around achieving them. We give you powerful tools to drive your business from transaction-focused to more goal-focused.

Work your sphere. Your sphere of influence can be your most profitable source of prospecting. However, your sphere can’t work for you if you’re not working your sphere. Our SOI (Sphere of Influence) course shows you how to set the number of daily contacts you need to make in order to keep your business growing.

Strengthen your relationships. Top agents know that open houses are a great way to strengthen relationships with the sellers and gain potential buyers. In our Open House course, you will uncover strategies to utilize open houses to drive traffic and generate leads for your business.

The Team ERA difference.

With the ERA Real Estate brand, you are empowered to build your success in your own unique way. By tapping into the right mix of game-changing technology, innovative products, and powerful lead generation, boost your productivity and your potential. Join us to see what the #TeamERA difference is all about. Join Team ERA!