Professional Photography in Real Estate

Does professional photography matter when selling a home?

When choosing to list your home, it’s important to consider how an agent will display your house to potential buyers. First impressions are everything, especially online when you’re house hunting. You never get a second chance to make a good first impression. Here at ERA, we know the value of professional photos in the real estate market. We make sure we put our best foot forward with stunning home photography.

Professional Photography is the investment to get the best possible offer.

First impressions. When looking for a new home, most buyers browse listings online via home websites. Using high-quality and well-staged professional photos can be a deciding factor whether a buyer moves forward with scheduling a showing. List with ERA and experience how professional photos, drone footage, and 3D tours showcase the best qualities of your home.

More detail. Experienced photographers know best when it comes to showcasing a home’s features and focusing on what makes the property more appealing. They use professional equipment like wide-angle lenses to show the size and space of a room. Photographers also know how to take advantage of lighting and other techniques to highlight unique details. Offering high quality photos allows buyers to see a much clearer idea of what your property looks like.

Differentiation is key in the competitive real estate market.

A sense of distinction. Not only does professional photography elevate and add value to your listing, it also shows potentials buyers that you are a serious seller. Homes that used professional photos for their listings sold more quickly and for more money than those without professional photos.

More effective marketing opportunities. Professional photography is used for much more than online listings. High-quality images can be used to provide a consistent, polished look across marketing materials such as brochures, flyers, and social media. We showcase homes daily on our social media, providing more exposure for our listings and reaching more prospective buyers.

Hire an experienced real estate agent. 

​​​​​​​An experienced real estate professional will know the value of professional photography. Before listing your home with any agent, make sure to interview them and ask what they plan to do to showcase your home above the rest on the market. Our knowledgeable agents know the current market well and are ready to help you have a successful real estate transaction in today’s market. Connect with a local ERA agent today!