-
What makes a sales professional effective?
We believe good training and experience make the best sales professionals, but the truth is, not every sales professional is right for every seller. That's why we suggest that you follow this simple formula to help you decide whether a particular sales professional will work well for you.
COMPETENCE + COMFORT = CONFIDENCE
Competence: When you first meet with a real estate professional, they'll do their best to show you that they have what it takes to sell your house. You can expect to see a portfolio of credentials, past achievements, sales volume and letters of recommendation. Look for evidence that their background is relevant to your needs. The sales professional you choose should also be up-to-date on the current pool of potential buyers for houses like yours; professionals can stay informed of this through real estate company Web sites, such as ERA.com, and industry networking.
Comfort: The importance of being comfortable with your sales professional as a person cannot be overstated. You're going to be dealing with this individual on a regular basis, maybe for months, during a time that can be emotionally trying for you and your family.
It takes a unique combination of these two characteristics — competence and comfort — to inspire the confidence a homeowner needs to maintain peace of mind through the process of selling a house. It's something for which every ERA® sales professional strives. Always There For You® is more than a tagline. It's our way of doing business.
-
How do I find the sales professional who's right for me?
A good place to start is by talking to friends, neighbors, and relatives — anyone whose recommendation you trust. You can also try responding to sales professionals' local advertising, direct mail, or Web site profiles. If they have the resources and initiative to maintain such a presence in your marketplace, it's a good sign that they may have the sales skill you're looking for.
-
What is the advantage of an exclusive right-to-sell?
Incentive — it lets sales professionals know that their time and effort will not go unrewarded. That's one reason the great majority of residential listings are marketed under exclusive right-to-sell agreements.
-
What if my sales professional doesn't produce?
Besides
commission, the most important matter
you negotiate at the time of
listing your house with a
broker is the duration of the listing
contract. Terms vary, but
listing agreements are seldom for less
than three months or greater than one year.
But what if you find yourself dissatisfied midway through a nine-month contract?
While the listing contract is legally binding, some brokers offer homeowners an
"out" if they are unhappy with the services they are receiving. The ERA
Commitment to Service is one example of such a satisfaction-guarantee, and more
information about it is available at the end of this section.
-
Why list my house with an ERA Broker?
Exclusive services that can make selling your house faster and easier, and
unparalleled expertise in local and national markets — those are two of the most
important reasons why no one can sell your house more effectively than an ERA®
professional.
Beyond that, we're sincerely interested in helping make the experience of
selling your home as smooth and easy as possible. So even if you're not ready to
list your house — if you simply have questions about the market in your area,
price or mortgage trends, or anything else about real estate as it relates to you — just
pick up your phone and call the ERA® office nearest you. As our tagline states,
we're Always There For You ®.
